How To Identify A Brand Character For Your Company

A brand character is the personality that represents your company and plays a role in your company’s marketing material and communications.

But how do you identify what this character should be? Keep reading to find out.

What Is A Brand Character?

A brand character is the personality of your company. It’s how you want people to perceive your business and it should be consistent across all channels and unique to your company. They should be able to embody all the values and attributes that you want people to associate with your business.

Brand Character vs. Brand Personality

A brand character is a specific person that you create to represent your brand. A brand personality is your brand’s overall tone and feel.

Your brand character should embody your brand’s personality. They should share the same values and attributes, but also have their own distinct personality.

Qualities Of Brand Character

These qualities should be unique to your company. Some examples include:

• Friendliness: They should be approachable and easy to talk to

• Trustworthiness: They should feel like they can rely on them for accurate information

• Expertise: They should be someone that people can go to for advice

• Enthusiasm: they should be passionate and excited (this should be evident when they interact with customers).

Identifying A Brand Character For Your Company

If you aren't sure where to start, here are some questions you can ask to help you identify your brand's character.

• What does my brand stand for

• What is my brand's personality

• What are my brands core values

• How does my brand want to be perceived by the public

• What kind of feelings do I want my customers to have when they interact with my brand?

Benefits Of A Brand Character

1. Help build an emotional connection with your audience.

2. Makes your brand more relatable.

3. Helps customers remember your brand.

4. Differentiates your brand from competitors.