Different Types Of Influencers

Influencer marketing is when a brand employs a content creator to improve brand awareness, increase traffic, and drive your brand’s message to your target audience. Influencers are ideal because they already market to your ideal audience across different channels. This in turn allows you to expand your reach.

A brand influencer is someone who has a following within a specific niche that they engage with regularly. These influencers have the power to impact consumers purchasing decisions. There are five different types of brand influencers:

Micro-Influencers have a relatively modest following of tens or thousands of people within their niche. They create relevant content for their audience and communicate with them through social media. They have a smaller audience, but it allows them to bond with the people who follow them.

Celebrity Influencers are famous people with a large following, typically in the millions, and are known across multiple industries. Having them promote and use your product or service is a powerful form of social proof.

A blog influencer is someone who writes for their established blog and has thousands or millions of readers. To collaborate with a blog influencer, one can write a guest post for their blog, be mentioned in one of their posts, or sponsor a post about one of your products.

Social Media Influencers are well recognized on social media platforms like Instagram, YouTube, Facebook, or Twitter, and are followed by millions. They share content on a wide range of topics such as health, workouts, cars, diet, outdoors activities, travel, fashion, art, and beauty.

A Brand Ambassador is hired by a business to work under contract to help achieve specific goals. These goals include increasing brand awareness and boosting conversions and sales.