Facebook Analytics For Target Marketing

Social media platforms like Facebook are great channels where a business can interact with their audience and potential customers. There, one can tailor content to meet current needs and interests.

That is why reviewing audience insights and user data is so important. It helps improve targeting and bettering future content!

Based on this, businesses can refine audiences on Facebook based on a few different points...

So, what do you need to do in order to refine your target audience?

First and foremost, you need to seed your audience. Facebook gives you three options:

1. Everyone on Facebook

2. People connected to your page

3. A custom audience

You can refine this based on age range, country, gender, and other basic statistics.

The next step is to look at top performing categories and pages. This tells you what your followers follow the most (for example wellness or lifestyle pages). From there, you can tailor your content to fit what consumers are looking for.

It is important to save the most relevant pages. In order to do this, look at all pages. What are the specific interests? Brand magazines, websites, organizations, and community pages being followed?

Lastly it is essential to test the new audience. Your company should want to separate audiences into different advertisement sets. This is to see which advertisement is working best. By using this approach, your company/brand can reach more relevant people.