The 5 C's Of Marketing Explained

Climate

Also known as "context" or "conditions"

Conduct a SWOT (Strength, Weaknesses, Opportunities, Threats) analysis, as well as a PEST (political, environmental, sociological, and technology) analysis to get a read on the business climate.

Collaborator

These include businesses that are aligned with you on the marketplace but are NOT direct competitors.

Work will all companies that have shared interests with yours!

Competitors

You need to know who your direct competitor is.

That is why you should learn what their strengths and weaknesses are.

Customers

It is essential to identify your target customer and determine how to satisfy their needs.

That is why you should develop strategies on how to interact with your audience!

Company

This defines who you are.

What does your company offer, goals, and objectives, communication channels you're using, and those you want to try?