The Benefits of Testimonials Online

Testimonials in promotion/advertising consists of a person's written or spoken statement praising the product or service.

So what are the benefits to showcasing your brands testimonials?

Customer testimonials help build trust of potential customers. It is proof that you had customers in the past, and are therefore a legitimate business. Testimonials are also similar to positive reviews! So, the more you have, the more trustworthy and respected your company is.

Testimonials are like work referrals and can convince your customers that they can rely on your business.

Testimonials help explain the benefits of your product/service. An example of this is when the testimonial includes what the customers's needs were, and how your product/service was the solution needed.

Testimonials explain how your product/service work. Visitors can find information on how your product/service can work through testimonials online or on your company's website.

Lastly, testimonials can help you create an emotional connection. If a person can relate to a consumer's testimonials, it will be easier for them to relate to your brand!