The Importance Of Having A Unique Selling Proposition

What is a unique selling proposition? It answers a customer’s question of what makes you different from the competition?

For a company to answer this question, they must differentiate around some aspect that the target market cares about. If this is not done, the message has the potential of not being as effective.

To sum it up, find a specific benefit that makes your business stand out when compared to other businesses in your market.

Assertive: A position that forces you to make a case against competing products that is more memorable.

Focused on what your customers value: If this is not done, customers are less likely to care.

More than a slogan: A unique selling proposition is a statement you choose to embody, it differentiates yourself from competitors.

An example of a business that has been successful with their unique selling proposition is Starbucks. The company went from a small coffee shop in Washington to one of the most recognized brands in the world.

So what is their unique selling proposition? What does Starbucks stand for? What are they known for? The answer is simple: they stand for, and are known for, premium coffee beverages. Starbucks keeps this consistent in all aspects including marketing, packaging, and pricing.